2019 Event Sponsors

We thank our sponsors that bring you a fantastic event for the 33rd Annual SCPF!


The Santa Cruz Paddlefest is more than happy to name Paddle 4 Good as our beneficiary for our 33rd year. We are excited to expand on our relationship and hope to raise awareness to their cause. 

On the evening on March 30th you’ll want to be at the Rio Theater in Santa Cruz. Filmmakers from all over the world have submitted their SUP, kayak, and paddle related films and we’re stoked to present them to you! We hope to inspire adventure, environmentalism, & community through the power of paddling & amazing filmmaking. We can’t think of any better way to increase the stoke we already feel after a day’s worth of racing and surfing. Expect to come away making plans for adventure…

When we first heard Paddle4Good’s story last summer it struck a chord in our hearts. Max, the founder of Paddle4Good, had just finished a surf session when he suffered a heart attack on the beach. Luckily his then crush, Andi, started CPR and engaged a team of passersby to help and call 911. While his heart didn’t restart until the 6th defibrillator shock in the ambulance, Andi and co’s quick action saved his life. 

The parallels that our own founder, Dennis Judson, experienced is staggering. While  warming up to surf in the Northern Ireland Kayak Surf World Championships he suffered a heart attack on the beach. Luckily some bystanders were able to rush to his aid and get him to an excellent hospital nearby. We were able to enjoy another week of Dennis’ laughter before his heart sadly gave out.

Our love goes out to these brave bystanders who are now heroes in our eyes. Every year similar stories end instead of continuing on. According to the American Heart Association 25% of all deaths in the US are from cardiac arrest. Administering CPR can triple survival rates and one of the many goals of Paddle4Good is to raise awareness and knowledge of basic CPR skills. They are amazing mentors to spread life-saving education through inclusive, adventure-based water activities. Expect to see these smiling folks at our event and please drop by their booth for a bit. 

Buy Tickets Here!

Visit Paddle4Good Here!

Official Sponsor


AT Overland Equipment is the designer, manufacturer, and purveyor of innovative high-end equipment for vehicle-based adventures, expeditions and remote self contained camping. They provide shelter, comfort, and convenience through durable and distinctive products. Whether you require a turn-key expedition vehicle, a trailer or accessories for your own build AT is your one stop overland adventure outfitter.

As North America’s premier overland outfitter, AT offers expertise gained from years of experience in the field, both in North America and around the globe. In addition to offering equipment manufactured of their own designs, they also offer high quality, durable, and personally tested gear from around the globe.


Official Sponsor
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For over 25 years Mega have lead the world in surf kayak design. Now under new ownership we continue to take our sport forward whilst making the highest quality, class leading performance kayaks available in the world.


Race Presenting Sponsor


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Covewater SUP of Santa Cruz is the only fully dedicated stand up paddleboard (SUP) shop in Northern California. We are passionate about paddleboarding. Providing the best in stand-up paddling equipment & accessories, SUP classes and SUP rentals is our sole focus. Stand up and see the water from a whole new perspective!


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On and off the water, it is all about the experience! From Freestyle to Foil riding, Women and men, From beginners to advanced, Groms and experienced, Specialized and all rounders, From amateurs to pros, Kiteboarders and SUP riders…Whatever we ride, whoever we are, we all share the same emotions and love for watersports!



Ola Chica is fashionable functional swimwear for active women. Ola Chica bathing suits  stay on while you surf, swim & play. They are locally designed and tested to make sure they will stay on in the harshest ocean conditions.

Ola Chica also has a line of after surf wear. Super comfy hoodies, pullovers, shirts, kids shirts, has & more!


KAOHI Leash Logo BlackBoard Meeting USA is driven to bring Board Riders new products to make your Board Meetings better.
Our products have been designed and developed in Encinitas, California, but with Santa Cruz roots: our founder attended Aptos High School and learned to surf at La Selva Beach. As relentless surfers who love and honor the traditional, yet eagerly explore new boundaries of the sports, we’ve expanded our passion to SUP surfing and hydrofoil SUP surfing, so there’s opportunity to ride waves in nearly any ocean condition. Whether you ride a long board, short board, a SUP or a hydrofoil, Board Meeting USA products help you get the most out of every Board Meeting on the water. Check us out at boardmeetingusa.com


At COOLA, we’re passionate about creating beautiful product experiences that embody a happy, healthy lifestyle. We believe that clean beauty should feel as good as it is healthy, which is why we’re on a quest to develop organic products you’ll love wearing everyday.


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It’s water. Just tastier. At hint, we believe boring doesn’t have to stay boring. or that good health should be compromised for good taste. we’re turning the things you have to do—like drinking water and wearing sunscreen—into things you love to do.


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Based in Maui, Hawaii, Naish is a company that truly lives and breathes board-
riding. We do our best to support our water sports community through events
and fundraisers, we sponsor professional and amateur competitions around the
globe and our international team riders include world champions and opinion
leaders. When you ride Naish you are riding more than just a board or a kite or a
sail. You are part of thousands of people around the world with a passion for
board-riding that goes beyond “just doing it.” Whether you ride every day or only
a few weekends a year, do it with purpose and with stoke. When you ride a Naish,
you are not only riding the best, you are riding with the best. See you on the


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Good from the Ground up!
We’ve taken care of the daily grind. Fire things up with our exceptional, 100% certified Organic, Fairtrade, shade-grown Arabica, Canadian Rocky Mountain-roasted coffee. (Think that’s a mouthful? Wait until you’ve tried the first sip!) Freshly ground, meticulously packaged and one step closer to the cup!


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AO Paddles is a brand that starts from high integrity with services that we call “the human value.” Holding one of our paddles represents hours and hours of handcrafted tests with performance materials to reach a very special result. Our motto is that “this is a project and not a business.” Purchasing one of our products means participating in something bigger and helps support and promote adaptive surfing disciplines.

AO Paddles


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Kayak Connection is Monterey Bay’s favorite outfitter for sea kayaking and stand up paddle boarding rentals, sales, lessons and tours.



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Bluestone Imports, since 2010, offers products that are not your usual items from the usual places – every product in our collection is hand selected on site, whether in bustling Istanbul, a small village in central Anatolia or in the backstreets of Murano, Italy.

We fell in love with the flat woven Turkish towels, called “peshtemals” and have one of the most extensive collections in the US. They are eco-friendly as they are lightweight and dry so quickly, they require far less washing than heavy terry towels. Our bamboo towels don’t use pesticides or herbicides and require far less water than cotton.

We call our extensive collection of these lovely and practical Turkish towels The Active Towel® – they go where you go.

The Active Towel

WernerPaddles-MasterbrandLogo-BlueThe stories and memories made by the Furrer family are the foundation of our company today. Family and friends and their paddling adventures are what fueled Werner Sr’s desire to design and build a better paddling paddle. Today we call it Ultimate Paddle Performance; it’s our mission statement. In our desire to be an active member of this community, we continue to participate and give back. We treat our employees, vendors, dealers, team and customers with utmost respect. Like an extension of the Family that started it all. We believe that Handcrafted in Sultan, WA is certainly a thing to be proud of in this day and age. But beyond just keeping jobs in the US, we design and build to a higher standard. An attention to detail that truly makes our paddles perform the way they do. That pride in our work spans from designers, testers and craftsman to, we hope, the very hands of paddlers everywhere. Our place in our community now and tomorrow is forged by our past; the desire to design and build paddle performance that you will feel in your hands and trust through the water, with every stroke.



We are committed to providing you with a better way to drink! Our clean, nutritional blends help to supplement your active lifestyle — made with only the good stuff (never any artificial flavors or sweeteners).



Santa Cruz CORE Fitness + Rehab offers our wide range of services include; personal training, therapeutic and corrective exercises, Sports Chiropractic, nutrition, massage, acupuncture, and group classes. We have added a variety of therapies to support our community. At Santa Cruz CORE, we strive to create a healthy, integrative wellness community. You only have one body so take the best possible care of it.


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The bottle that finally sets into a motion a movement and challenges us to rise above our old plastic water bottle habit. It keeps water colder for longer, is sustainable, affordable, and makes it easy for everyone to make the shift from single-use plastic, once and for all.



You’re our community and we’re here for you. Refuel at a New Leaf juice bar with one of our fresh, made-to-order elixirs. Feed your brain at an upcoming New Leaf workshop or stop by to pick up that gluten-free-dairy-free-sugar-free grab-and-go treat that makes your mouth water just thinking about it. Whatever the case, we’d love to see you.


Gath-SliderGATH is proud to be the chosen helmet by marine rescue personnel, professional water sports athletes and recreational sports enthusiasts around the world.


SCPF is actively seeking sponsorship for our event.

If you would like to know more please contact us at event@santacruzpaddlefest.com